|A veteran HR professional and current VP of Operations for Jenny Craig’s North American division, Douglas Battista believes that a company must instill and execute core values in order to remain competitive in today’s marketplace.
Values, says Douglas Battista, are at the core of the workplace. They define how a company operates and how employees and clients perceive corporate leaders. Without a defined set of values, it is difficult to outline and enforce expected and acceptable company behavior and even harder to encourage consistent employee performance.
According to Douglas Battista, an identifiable company culture makes it possible for a smooth transition in the event of change. A defined set of values that is upheld, recognized, and rewarded ensures that employees continue to understand where their responsibilities lie, regardless of corporate situation. A corporate culture is shaped through recognizing behaviors that leadership wants to impart to workers. And, emphasizes Douglas Battista, these behaviors directly impact the company’s performance and bottom line.